Workshops
From Hindsight to Insight …effective consumer marketing in a changing environment
The world is a different place but what does this consumer landscape actually look like given the recent dramatic shifts in the economic, political and physical climate?
This workshop will explore how consumers have changed and how these shifts can be understood and harnessed by you for competitive advantage. We will discuss the concept of The Lifetime Value of the customer base and how this should be measured, managed and maximised. We will also focus on data hygiene and quality and how this is the cornerstone for effective marketing.
To most businesses, customers are pretty much faceless, often given a URN and then grouped into some segment or other clustering method. How much do you really know about your customers and potential customers? How can you engage with your customers and prospects more positively? Acquity will demonstrate the power of Continuum which enables you to know infinitely more about your customers and prospects and deploy your marketing spend more efficiently and reduce wastage.
Integrated marketing- where next?
For customers; it’s connection with brands across channels with a clear proposition.
For you, it’s marketing and cost efficiency - combining newer media with traditional channels to build brand and loyalty.
The prize- Effectiveness and ROI. The key- creation of actionable insight you can take to the bank, or your FD.
Join Callcredit’s workshop on marketing integration. Our themes- Discovery, Action and Results. Our objective- come away with lots of challenges about the future of integrated marketing. Our track record is about creativity and agility in deploying our people, our insight, our data assets and our technology.
A single customer view, integrated with the ability to rapidly execute communications across a range of channels is said to be critical - but is it achievable?
Communisis will look at how organisations can achieve true engagement with their consumers whilst ensuring marketing effectiveness for their organisations. They will discuss how our industry now measure, manage and execute campaigns in an entirely new communications landscape.
We will consider:
1. How data and analysis services integrated with multi-channel output can finally make actionable insight a possibility
2. How do you build a truly ‘customer-centric’ strategy and make it work in a multi-channel world?
3. Does external data have a value in a single customer view?
The team will share case studies and introduce the new Communisis Consultancy methodology to consider where you are in the journey of transforming mass communications into individual communications, through the most appropriate channel at the most relevant time.
Customer Lifecycle Analytics - More Value From Knowledge
Driving maximum value from the customer lifecycle is a challenge for all brands. Insight from stored customer information helps, but real optimisation - from customer acquisition, up/cross sell to retention campaigns across all possible offers, channels and prices - takes much more. Next generation customer lifecycle analytics delivers - with lifetime customer value going up and customer insight reaching whole new levels. Using examples from big name mobile operators, retailers, energy companies, banks and others, this workshop discusses how next generation predictive analytics solutions can drive more real value from data and further strengthen marketing performance.
Customer Insight V2.0 - a guide to marketing forward
Recent research from Experian shows that more than eight out of ten consumers (83%) express a preference for companies who treat them as individuals; whilst 76% say they get frustrated when a company doesn’t seem to be able to link their information across different contact points.
In a media landscape increasingly dominated by the power of recommendation, where the web and social media are of equal if not increased significance to orthodox channels there is a need to understand how to link disparate data, from different media to create more personalised and engaging communication that allows you to capitalise on your customers as advocates.
This workshop provides you with a guide to delivering personalised marketing.
Executable over the web, as well established media, Experian will demonstrate how its targeting allows you to move your marketing forward by delivering predictive insight that ensures you can engage more decisively with customers, improve their experience with you and increase ROI.