Welcome to The Data Summit
"Thank you" to all our delegates and sponsors for helping make the 2010 Data Summit a great success yet again!
If you would like to be kept informed of our plans for next year's Summit please join our group on Linkedin where we'll be posting regular updates http://tiny.cc/mhvy8
Better Prospects
Data-driven strategies for business development
As the economy starts to recover, companies are looking for growth. Customer acquisition will once again move up the agenda. But everything has changed since the last time prospecting was being funded.
For one thing, consumer behaviour is profoundly different, so understanding the new prospect – their transactions, attitudes and channel preferences – requires much greater analysis. For another, organisations want their customer acquisition programmes to align with their customer retention strategies, bringing on board only those customers who will add value, avoid risk and provide a genuinely positive lifetime value.
The Data Summit 2010 will hear from leading clients about how growth in the reviving economy means putting value, not volume first.
David Reed
Editor, Data Strategy
About the Summit
The Data Summit is a unique two day event allowing senior marketing professionals who put data at heart of their communications strategy to network, share information, best practices and to formulate new ideas through cutting-edge workshops and conference sessions led by some of the foremost industry experts.
The conference programme is created by the Editor of Data Strategy, David Reed and workshop content is driven by our sponsors in response to the key challenges established by surveys of our invited delegate audience.
Attendance to the Summit is strictly by invitation only to senior UK based marketing professionals, if you are interested in attending the 2011 Summit please join our group on linkedin where we'll keep you informed of the plans for the next summit.
Here's what some of the delegates at last year's Summit had to say:
'A very well organised conference, with a wide range of client companies. Data Strategy did an excellent job with the organisation.' - Arcadia Group
'Overall a very good event - was good to meet with peers and share experiences and also to understand more about the companies that are out there providing data solutions.' - Citi UK
'Many thanks for inviting me to the Data Summit - I thought it was a great event and it was good to discuss issues with my peers and listen to some great papers.' - Regus